How Can You Develop A Video Marketing Strategy On A Startup Budget?

Video marketing

Almost every business enterprise across the world has realized the crucial fact that to thrive in the highly competitive digital market, devising and implementing an effective video marketing strategy is essential.

With the evolution of digital technology, the presence of smart and internet-connected devices with digital screens has increased significantly.

For the businesses that mainly operate online, reaching out to target audiences and enticing them has become easier than ever by creating compelling video content.


Video is undeniably one of the effective mediums through which a brand can brilliantly communicate a story to its audience.

The majority of the companies, irrespective of the size and scale, incorporate video into their online marketing strategies and promotional campaigns.

Related: Small business guide to Facebook marketing

Compared to other mediums, video connects and triggers emotion better and creates more profound relationships with existing audiences/customers and prospects.

You can Facebook video ads to make people aware of the products and services of your company in an effective way.

If you want to create an attention-grabbing video for your startup firm’s promotion within a limited budget, read the following to acquire comprehensive knowledge about the top ways to develop a compelling video marketing strategy.

Know The Purpose Of Incorporating Video To Your Marketing Strategy

Through a video, you can tell a compelling story and create an instant appeal to the maximum targeted audiences.

By incorporating video to your marketing strategy, you will be able to inform, inspire, educate, entertain, and enlighten your existing and potential customers effectively.

These days, a video marketing effort pays off more than other digital marketing strategies. Once people find a business promotional video interesting and innovative, they are more likely to share the video on social media with friends and followers.

You should identify your target audience and create promotional videos that they are likely to enjoy and appreciate.

You have to keep in mind that your goal should not be only to promote your business products and services.

People don’t pay attention to those brands that solely focus on promoting their goods and services through video ads.

You have to make your target audience realize the value you preach as a brand and create immense curiosity in their minds so that they visit your site and end up becoming your customers.

Choose The Topics And Formats Of Your Video Ads

You simply cannot keep on doing experiments with video ads and end up forcing your target audiences to turn away heads from your brands.

Once you know your target audiences clearly, you have to pay attention to choosing the topics and formats that will entice them the most.

You should invest your money, time, and effort into creating video ads that will instantly connect your existing customers and prospects and drive positive responses from the majority of them.

You should choose the topic of your video content that is relatable to your brand or niche market.

People will become more aware of your existence when you connect and communicate with them through video ads.

Let them know how your business will take responsibility to cater to their specific needs. Try to conduct extensive research and figure out the most efficacious and convenient topics and formats.

Select Who Will Be In Charge Of Creating Video Ads

Writing a compelling video ad copy, creating the screenplay, handling the cameras appropriately, capturing the best shots, and leveraging an ad maker tool to effectively edit the promotional video is necessary.

You have to come up with a solid decision about who will be taking the responsibility to develop the final video ad.

You can take support from your team members and develop the video if you have a very limited budget initially.

However, you have to be extremely conscious of the quality of the videos that you develop.

You can also hire a professional marketing video-making company to develop a top-quality ad video that will immensely entice your existing and target audience.

However, you have to spend a significant amount of money if you consider hiring a professional ad video maker.

Another feasible option for you is to approach a social media influencer or a vlogger with a considerable number of followers.

You can save your time and effort by giving the responsibility of developing your business promotional video to a well-known person who is quite renowned on social media.

Related: How to use videos to boost your business

Raise curiosity and boost engagement

You will know that your video marketing strategy has impacted your target audiences, and your sincere effort has paid off when you witness that people are curious more than ever about your business.

The more your promotional video will connect and captivate your existing and potential customers, the better response you will receive from them.

You will be able to boost engagement on the marketing videos that you post on your website and social media accounts more if viewers enjoy watching them.

The number of likes, comments, and shares will continuously increase if you come up with compelling video content.

More prospects will visit your website and social accounts; your business visibility will increase, and so will your conversion rate.

Choose The Correct Time And Platform For Video Promotion

You have to be well aware of the platforms and the time so that your video reaches out to more target audiences and drives more likes, shares, and comments.

People will check out your video when a credible source shares it on social media.

You will drive more positive responses from prospective audiences when you get in touch with a popular blogger or influencer who agrees to help promote your marketing video.

When your video will be posted on the right platform, and your target audience will come across it, the engagements will skyrocket for sure.

You will keep on receiving positive feedback if your video catches attention in the very first place.


The result-driven ways mentioned above can significantly come to your help if you are planning to develop a video marketing strategy on a startup budget.

With a compelling video marketing strategy, grabbing your target audience’s attention becomes a lot easier, and you can convert them into customers of your business successfully.