10 Interesting Facts You Didn’t Know about Blogging


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Blogging which started in mid nineties as a personal hobby to share one’s thoughts has indeed come a long way.

Initially, it was nothing more than an extension of diary writing but in no time, it turned into a powerful medium.

Related: Key differences & similarities between a blog and a website

Soon, people started using it as a source of secondary income and some were even lucky enough to be full time, professional bloggers. Today, it is used widely by businesses as part of their marketing strategy.

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10 Interesting Facts you should know about blogging

  1. 60% of bloggers write for the sense of personal satisfaction they get by sharing their world view with readers.
  2. 18% of people blog professionally. They are compensated for their work, although for many it’s a supplementary source of income, not their livelihood.
  3. 13% of bloggers are considered entrepreneurs.
  4. A lot of people read blogs more than once daily.
  5. The reading of blogs usually starts at 7am and reaches a peak period at 10am
  6. The findings of a recent survey reveal that most prefer to read blogs in the morning than at any other time of the day. 79% of people interviewed said they prefer to read blogs in the morning, 64% have a preference for afternoon, 51% prefer evening and 40% favor night.
  7. Businesses that update their blogs 20 times a month (i.e 4 to 5 times per week) generate 5 times more traffic than those that update their blogs less than 4 times a month.
  8. Businesses that own and regularly update their blogs generate 4 times more lead than those without blogs.
  9. Blogs help to influence customers’ buying decisions and purchases. A sampling of customers’ shows that the information on blog assist 21% of the surveyed customers to make up their minds on the purchase of a product, helps 19% to fine tune their choice, provides answers for another 19%, helps 17% to discover a product or service, and serves as the inspiration for the purchase of a product or service remaining 13% of the surveyed customers.
  10. Companies that have more than 51% articles on their blogs experience 77% increment median monthly leads.

You can also read 5 Insightful Reasons Why You Should Consider starting a Blog.

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