Many publishers are looking for ways to increase Adsense CPC so as to generate more ad revenue at the end of the month.
The digital world is dynamic – what was set in stone ages ago is no longer relevant. Thanks to the growth of technology, it’s now easier to make make a living online.
If you are an online publisher, with an excellent blog that has enormous traffic, using AdSense technology can be a cool way to monetize it and make money.
You can provide businesses (advertisers) with access to your site readers – direct these readers to the business websites and get revenue streams from advertisers.
All you need to do is allow businesses to display texts and short videos next to your blog’s content. This is achieved by registering for AdSense.
AdSense is different from AdWords. AdWords is the pay-per-click platform that advertisers use to market themselves and pay Google to place them higher among search results.
AdSense, on the other hand, is for blog publishers to allow advertisers to place AdWords on their sites.
If you sign up for AdWords only two things matter, the clicks, and the revenue streams. You must, therefore, know the following two terms before seeking to get high revenue streams (increase your cost per click).
What Is Adsense CPC?
So, what is Adsense CPC?
The cost-per-click (CPC) is simply the amount you earn each time a user clicks on your ad.
The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they’re advertising.
Cost-Per-Click CPC is how much the company pays you as the publisher for every click your readers make on the advertiser’s ad.
These vary depending on:
- The product advertised
- The market niche and industry
- The competition level in the market: the higher the competition, the more the cost per click.
Click-through-rate CTR is the frequency that most of the companies use to track people who click the ads displayed on publishers’ websites.
This is normally calculated as the number of times the ad is clicked on divided by the number of times it’s shown (clicks/impressions).
An ad displayed 100 times and generated ten clicks has a 10% CTR. CTR can be used to track the popularity of keywords in the ad.
How to Increase Your AdSense CPC
Armed with the above three points and the knowledge that as a publisher you have no control over the ads’ (CPC payment), what then can you do to increase revenue from AdSense?
Well, by focusing on these optimization techniques to increase AdSense CPC.
Devote Your Website to a Competitive Industry
Work with companies that are willing to spend more to land new customers. Such companies compete for customers, got a high customer value and pay more cost-per-click.
The list includes companies in the finance sector (insurance, loans, credit mortgage), Gas & Electricity and legal.
The first thing is therefore to research on which AdSense keywords are paying more CPC.
Insurance, for example, has the highest with %58 CPC, followed by Gas% Electricity at $ 54. Mortgage, attorney and loans come in at $47 CPC each. Once you know this information, then customize your blog to the industry/ niche by:
- Writing the best content on the industry whether insurance, loans, law, mortgagees, cars, etc.
- Optimize your blog using SEO to rank high on Google searches
- Get high traffic back to your site and monetize it.
Get More Traffic
Having written the best content on the niche so far will make you more resourceful to your readers, and you’ll get more visits.
Additionally, post content continuously and avoid dull longer posts that offer nothing. Moreover, get to Twitter and use trace backs.
Use Text and Display Ads
Apart from selecting based on niche, the ad type matters too. You can opt for text, image, video or flash ads. By experience, however, text and image-based ads generate high CTR.
Avoid allowing text only as you limit some advertisers who wish to use display ads too. Select the Text and display ads.
Additionally, provide more context to the ads by displaying them midway of the blog. Make use of native in-article ads.
This way the ad blends well with the text and cannot be tuned out, unlike sidebar ads.
Use Two Ads Within the Content
Just like Google does with its search results ranking – one at the top and one at the bottom, you too can utilize this technique to place two ads within a post without making it murky.
Place one block of ads at the end of the first paragraph then another at the end of the article.
Adjust the Color and Location of the Ad – Keep Experimenting
Keep adjusting the ad’s color to gauge which style performs best. The aim here is to decrease the blindness of the ads and make it hard for users to ignore them. Use these guides:
- For sites with a dark background, contrast the link colors
- If your site gets repeated visitors to keep shifting ad location and color, so they don’t get used to and ignore them.
- Use Google’s auto-Ads that utilize machine learning and predictive modeling to determine what ad types to place and where to put them on your post.
This platform makes ads appear automatically where they’re deemed to perform better.
Make Ads Move as the User Scrolls
Make the ad follow the user as they scroll down through the content. Note however that Google prohibits this technique, but if you use it carefully, you can get more CTR and avoid penalties.
The trick is to keep scrolling ads on the sidebar, so they don’t cover the content of the blog.
Make Your Site User-Friendly On Both Desktop and Mobile Platforms
Both desktop and mobile sites generate CTR; therefore, don’t miss traffic from held devices. Make your blog readable via mobile platforms to get a share of this traffic and increase CPC.
For WordPress blogs, utilize plugins such as OBOX Mobile, and Jetpack to make the site flawless on mobile platforms.
Block Less-Paying Ads
Visit Google AdSense and get insight into revenue per ad type. The category with less pay probably doesn’t go well with the content of your blog so block it and only allow high paying ads that can be supported with your content and therefore increase your AdSense CPC.
Customize Your Blog By Country
Aim for countries with high CPC; this is mostly first-world countries such the USA, Canada, UK, Germany, UAE and more. To target specific countries, do the following:
- Use the county’s native language to blog
- Change target settings under Google’s search console
Increasing Adsense CPC (Summary)
Lastly, keep experimenting. Don’t just place an ad and sit back, most of your site’s visitors can get used to the ad and start ignoring it.
Respond to their changing preferences; Google AdSense help, for example, has tips on some successful and styles. Be sure to check it out and increase your AdSense CPC.