Diamonds have their place in history and will never go out of style. As a jewelry business owner, you have the reassurance that you will always find people looking to buy new pieces. However, while diamonds have always been popular, clients’ standards, styles, and morals have changed.
Diamond buyers can now buy jewelry from any corner of the world with the touch of a button, so standing out in a remarkable way is how you will take your business from floating to thriving. One way you can do this is to invest in recycled diamonds.
The word recycled may not exude luxury, but with the right brand story, you can use these diamonds to stand out. The following are five critical ways recycled diamonds can take your business to the next level.
Become A Sustainable Diamond Business Owner
With climate change issues pressing upon us all, it has never been more critical for businesses to reassure their customers of their sustainable practices. The diamond industry needs to be more sustainable.
The amount of earth, water, and other resources miners use to extract diamonds is significant. Many people have also highlighted the poor working conditions of the miners. Such points can make diamonds look less appealing, especially in the eyes of buyers who have a conscience and purchase items responsibly.
You have a golden opportunity to be a sustainable jeweler when you operate your business using recycled diamonds. You can conduct your business with a sense of conscience for the environment and cater to clients looking to buy more sustainable pieces.
Diamonds Never Lose Their Value
Some of the natural diamonds on the market have been around for millions of years, waiting to be excavated and put into the hands of master craftspeople to become part of a beautiful piece of jewelry. Although you may be operating with recycled diamonds, it does not mean you will sell the pieces at a lower cost.
Recycled diamonds are not less valuable. Although you can slightly lower the price because there were no mining and other overhead costs involved, the value of the diamond itself remains intact. Diamonds have no shelf life and have not shown any large patterns of depreciation.
There Are Enough Recycled Diamonds For Everyone
Experts estimate that over 4.5 billion carats of diamonds have been extracted from the ground ever since mining began. That amounts to around 900,000kgs of diamonds. Despite the extensive number of diamonds found above ground, the recycled diamond industry represents merely five percent of the diamond industry.
Taking your business to the forefront of this new and sustainable approach to selling jewelry is how you can stand out from the competition in an environment where you compete with the world.
The reality is that businesses today have competitors worldwide because customers can buy their jewelry from anywhere they desire as long as they find the piece they love. As a sustainable business selling recycled diamonds, you will utilize the millions of recycled diamonds waiting for you to give them a new life. Moreover, you will be the face of the future of jewelry, where buying such luxury items does not mean lowering your moral and ethical standards.
Deliver Sustainable Options With Quality
Recycle diamonds may be pre-owned, but that does not mean you will have to lower your standards as a jeweler. Recycled diamond suppliers know that quality is as important to buyers who want to make more sustainable choices, so they provide a certificate verifying the cut, clarity, color, and carat of the diamond as if it were a new diamond. Professional suppliers are constantly buying recycled diamonds and will take the necessary measures to certify every diamond that comes their way.
Create A Brand Where History Meets Sustainability
Recycled diamonds allow jewelers the opportunity to sell pieces that have history. Antique diamonds from a specific era, like Victorian or Art Nouveau, Art Deco, or Edwardian, can turn your brand into a standout in the market for customers looking for a specific style.
Antique diamonds, precisely those cut in the 18th and 19th centuries, were cut by hand. Accordingly, their cut is typically less uniform, and the diamonds are less clear than modern diamonds.
For decades, having and selling new things was the trend. Sadly, this mentality has led to a great deal of excess and waste worldwide. As a modern jewelry business, it is imperative to change the trend and show clients how beautiful and meaningful it is to invest in recycled diamonds.
These gems have been around for a long time and have held significance to others before. Now, your clients will have the chance to bring new meaning to these diamonds. More than that, as a responsible business owner, you can create less demand in the diamond industry and give the planet a chance to exhale.