First, let me say Facebook has been my number one platform since I started trying out various online business opportunities.
Every day, Facebook helps hundreds of thousands of small businesses around the world to achieve their goals.
Interestingly, you can use instagram for small business as it’s another powerful platforme acquired by the same man.
But how could Facebook be a unique and best platform to grow your business? First of all, Facebook has more than 2 billion monthly users and you’ll agree with me that this is a HUGE audience base that cannot be ignored!
So, let’s take it one at a time.
Why Facebook is a Powerful Tool to start anything online
Facebook is not just a social media platform, it’s more….
According to Zephoria the following stats report reveals why Facebook is a must to start something online or even grow your business:
- Every day, 4.75 billion pieces of content are shared.
- There are 1.15 billion mobile daily active users, an increase of 23 percent year-over-year! This means your target audience on the go!
- Every second, five new Facebook profiles are created.
- Highest traffic occurs mid-week between 1 to 3 pm.
- On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source: Forbes). Go figure how this can help you: You have the potential to reach more consumers and drive higher traffic to your product or site during peak usage times, but people may be more likely to be more engaged in the evenings.
- 42% of marketers says Facebook is important to their business.
- Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.
- Average time spent per Facebook visit is 20 minutes.
Just think about the significance of these statistics. There is real power behind them.
Related: This is what happens on the internet every minute – 2017
Yet even though it is so big, Facebook makes it incredibly easy to target advertising so it reaches the right people. And all for a very small budget—as little as $1 a day!
Facebook really does provide the ideal opportunity to advertise ANYTHING or let’s say your online business. Plus, it’s easy to get started.
You should check: Affiliate marketing made simple – Earning by Selling other peoples products
Facebook Database – Helping You Reach Your Target Audience
Facebook has a pool of Wealth – huge amount of consumer data.
And this is data people willingly provide! Including You and I
Whenever someone fills out a Facebook profile, they provide all sorts of information, such as their name, relationship status, career, and where they live.
On top of that, they join groups, like pages, and post status updates and comments that provide insight into their interests.
Marketers and online business owners can now target everyone on Facebook, but we all know that targeting a specific, relevant niche is the way to go.
Here’s where it get’s interesting……
Through Facebook ads, Facebook actually makes it super easy to create a custom target audience (i.e people who are e.g within a certain range, educational level, people who have certain interest on liked particular pages)
So if you see any sponsored ad on your Facebook feed, it means you’re a desired target audience of the business promoting that ad.
These Facebook ads are insanely easy to create. It literally takes five minutes. Combine that with how inexpensive they are and the result is a recipe for massive online business success.
Related: 4 ways you’re losing customers on Facebook
The key is to know how to use it! To leverage the power of Facebook Ads and grow any business, some specific strategies are needed.
And there are effective ways to do this…
Also Read: 7 world’s most popular websites
Ways to Grow Your Business With Facebook
It doesn’t matter what type of online business a person is running…Facebook is a critical tool to help grow that business.
Create a Brand
The truth is every business (online or offline) needs a target audience (consumers). It is important to first define your business for the consumer, then draw them in.
A brand is the personality of the product, the business, and the person behind the business and guess what?
ANYONE with an internet connection can create a brand.
How to Create Your Brand
A brand can be built simply by delivering great content to the consumer. This content can come in the form of:
- Written content—such as blog posts, reports, and eBooks
- Audio content—such as interviews, podcasts, and audio books
- Video content—such as product demonstrations, news highlights, webinars, and product reviews
Over time, people begin to associate the brand with the content. This is how relationships develop.
The key is to deliver awesome content consistently. Use any combination of content types too. Mix it up and keep it fresh. But use the same voice, which will become the “brand voice.”
And it’s also important to publish content with consistent timing. For example, publishing one blog post per week or an engaging Facebook post every day.
Great content + consistency = success.
If you’re are Oasdom community fan, you’ll agree with me this is exactly what we do at oasdom.com
Create a Facebook Page
One of the best ways to get in front of your target audience is to create a Facebook fan page and among others, here are 3 reasons to create a Facebook page for your business:
Your Facebook page can teach you more about your target audience
Having a Facebook page for your business gives you a way to talk to and get direct feedback from your target audience (trust me, this has worked for me).
Your fans are there because they are aware of your company, and want to learn more and certainly expecting to receive useful information from your Facebook page
A Facebook page gives you a chance to “humanize” your company.
While your Facebook page may be representative of your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits, and non-business interaction.
You can put your business in front of your clients and customers every day.
Having a Facebook page for your business gives you the ability to have status updates, shared links and videos, and other information appear in your fans’ news feeds once they “like” your page.
Grow Your Facebook Page Community
A custom welcome page or tab is a great way to introduce your page and your brand to your fans and guide their interaction. You can encourage them to like your page, click through to your website, share your page and more.
1 Build a Custom Welcome Page: A custom welcome page or tab like ours on oasdom’s page is a great way to introduce your page and your brand to your fans and guide their interaction.
You can encourage them to like your page, click through to your website, share your page and more.
2 Add Photos and Videos: Use the photo and video upload function to show off your business, products, services and more.
3 Run a Contest: Use an app to develop a contest that rewards active members of your Facebook community. (I’m sure you know we do this)
4 Keep it Relevant: It’s good to add in some personality by posting a bit off-topic occasionally, but most of your posts should be links to timely, useful and relevant content for your audience.
5 Promote Your Page: Include your Facebook page URL on your website, blog, email signature, to direct people to visit your page.
6 Advertise on Facebook: Advertise using Facebook Ads or sponsored stories to get the word out about your page.
And there you have it, how to grow your business with Facebook. If you find this helpful, please like and share, give your comments in the box provided below