Online shopping and e-commerce has exploded in popularity within the past decade alone.
With the outbreak of the COVID-19 pandemic, e-commerce only took on a larger role in the world, helping to keep businesses alive during uncertain times. But something as simple as shipping boxes can make a difference.
With more and more businesses moving to some sort of online platform, it has created a sea of competition.
Standing out in that sea of competition was already difficult enough, but now there is even less parody. What can your business do to stand out?
Here are five ways that custom packaging can make a difference.
1. Brand Awareness
Now more than ever, brand awareness is vital to the survival of a business. Your brand says everything about your business.
That is why the packaging can make such a huge difference in how your products are seen by your target audience.
Custom shipping boxes from suppliers like Mitchel-Lincoln Packaging may not seem like a big deal but can be a great way to stand out from the competition.
Those plain brown boxes all look the same but if yours is a different colour or features your logo in a different way, it can definitely stand out.
Custom packaging is a great way to grab the attention of both current and potential customers.
By tailoring packaging to represent and elevate the product, it not only provides better brand recognition but better credibility.
Potential customers are most likely going to be exposed to a business through packaging. That sets the tone for the entire experience.
With custom packaging, you can set the tone in the right way. Most consumers agree that the packaging does impact their purchasing decisions going forward.
3. Saves Money
One of the biggest issues with using standardized shipping materials is that products may not fit in the box properly.
While that may not sound like a big deal, it can be for more reasons than one. For starters, it can cost a business major bucks over time.
But with custom packaging, you can create packages that are meant to fit your product. That means less wasted space, less wasted material, and less wasted funds.
For small businesses in particular, there is no room for error when it comes to the budget.
4. Environmentally Friendly
Having custom packaging can have a positive impact on the environment in a few different ways.
There is less waste for one, as covered in the space above. The less space wasted, the less material wasted, which has obvious environmental benefits.
More and more packages are being made of recyclable materials. Not only does having an eco-friendly product do good things for the environment, but it can also do good things for a brand.
Businesses that are seen as having a keen eye toward the environment tend to get higher marks from consumers. It is a win-win situation if there ever was one.
5. Keeping Products Safer
If the previous two points did not illustrate the importance of shipping items in the right sized packaging, here’s one more for you.
Having the proper size shipping container means less risk of the item getting damaged in transit.
Sending something that is in an ill-fitting box means that there is potential for movement or compression, depending on which way you go.
But custom packaging is tailored around the size of that item. All of this means safer transit, ensuring that there are fewer instances of damaged or destroyed items during the shipping process.