Like any form of marketing digital marketing needs a strategy for success.
There is no doubt digital marketing requires a budget and resourcing. Is this all worth it? If you are a small to medium sized business (or even big businesses or large corporations) trying to break into the market or trying to improve your market share fighting the digital battle is definitely worth the returns.
You might be able to create content similar to what is doing well on your site or focus your efforts on the channels that are driving the most traffic to your site and improve your digital marketing game plan if you use these free tools.