If you’re an owner of a small business and you’re wondering how you can help your business grow, keep these 5 important tips in mind and you’ll be able to see significant improvement very soon.
1. Focus on Customer Service
In a study that has been done by NewVoiceMedia, up to 51% of customers most likely won’t repeat any type of business with a company that has a poor customer service experience.
It has also been shown that in order to make up for one negative experience it takes several positive ones.
This is why it’s so important that you focus on improving your customer service.
Loyal customers are the ones making your sales much easier and they are more likely to bring new customers by sharing their amazing experience working with you.
Find out what types of changes you should make in order to ensure that your business is providing the best services out there.
You can invest in staff training, improve basic communication outlets, or revamp your return policy.
You can even ask your customers to give you useful feedback on what they think can also be improved.
2. Expand Your Marketing Efforts
Expanding your marketing efforts is crucial if you want to increase your sales. The best part is that you don’t need to spend a fortune to promote your business.
Some of the most affordable ways to market your services and products are:
- Partnering with professional organizations
- Getting newspapers involved in your charity events
- Creating new business partnerships
- Doing cross-promotions
- Cold calling (believe it or not, it still works)
- Using a promotion kit
- Sending promotions alongside your invoices
- Organizing free workshops and classes
- Advertising your service on your vehicles by using a vehicle wrap
3. Build Your Online Presence
Making a professional-looking website is such an easy and quick task, yet it can do so much for your business.
If you want your small business to make progress and improve, you need to work on your online presence.
Up to 88% of customers tend to research purchases online instead of going to the stores.
Your website should be simple. Aim to describe who you are, what your company represents, what you do, and how you can be contacted by the customers. All in all, your website should contain:
- Your business name
- Your company’s logo
- A summary of what your company does, including all of your products and services
- Contact information
- Your address and a Google Maps link
- Your goal
- Testimonials from your customers
Make sure you know your target audience and use social media platforms accordingly. In most cases, Facebook, Instagram, and Twitter are standard options these days.
4. Hire commercial lawyers
Making sure that all of your paperwork and agreements are handled properly and professionally is also very important.
It’s easy to miss specific details when making a deal with other companies and professional commercial lawyers are meant to be there to help you throughout the process. Their experience allows them to be precise and they’re hired to have your back.
5. Find and Keep the Right Employees
Lastly, don’t forget your employees. Choosing the right ones and even more importantly keeping them is a key to having a successful business.
Prioritize hiring quality staff and keeping them for the long term. This way you show that you value quality over quantity.
It also goes without saying that you should make sure that your loyal employees have all the best conditions under which they’re working since this will ensure that they stay by your side for a long time.
All things considered, in order to make your small business thrive there are several factors you need to keep in mind.
In the end, it all comes down to making sure that both your customers and employees are satisfied with how you work, building a strong online presence, promoting your business properly, making new partnerships, and ensuring that you have reliable lawyers to help you make these deals.