So, what is the ideal number of Adsense Ad units to display on a single page?
When done correctly, AdSense can be a good source of part-time revenue for a blog publisher. Monetizing is about profiting from the content on it.
With AdSense therefore, the amount you make depends on how you use the platform and its policies.
For publishers, the question therefore is: how many ads can you, therefore, place on a single page?
While AdSense has no limit on the number of ads you can place on a single page, there is a catch.
This is because Google has a policy against hovering ads. Hovering ads that block out the contents on a page are a violation. Such types of hovering ads can lead to account termination.
Google offers several AdSense features. How you use them depends on your AdSense optimization technique.
These AdSense units include:
- The content unit
- The search unit
- The link unit
- The content ads
AdSense for content is the regular AdSense placed alongside a blog content. The blog post provides it with context.
Its performance, therefore, depends on how resourceful your blog is. To use these type of ads, here are the key points to note:
1. You Can Place More Than 2 Ad Units on a Page
The number of ad units per single page is unlimited as long as it doesn’t exceed the page content.
The catch is to:
- Make sure you provide more context to the ad, so it blends with what the article is talking about. Make use of native in-article ads. Placing the ad midway through the post will ensure this is achieved.
- Avoid plagiarism and empty pages
- Poor quality pages: pages that don’t load properly leads to AdSense termination
- Avoid serving more ads than content provides for
2. Don’t Let the Ad Block the Page Contents
Content ads come in various sizes and shapes: horizontal, vertical, square and custom size.
Avoid spamming your online audience. The recommended sizes are the rectangle (336 by 280 or 300 by 250), skyscraper (160 x 600) and the leaderboard (728 x 90).
3. Link Ads
Link ads traffic the reader who clicks on the link to another website. Link ads utilize blending and native in-text advertising technique.
While the number of link ads to use per page depends on your content, here’s what to note;
- Utilize Native In-text Advertising:
Native in-text advertising is where you convert the phrases and texts of the content into links.
When a reader reaches the link, they can decide to seek more clarification by visiting the referenced site. This provides more context to the ad.
- Two Links Per Page Is the Best Number:
A lot of ads turn the reader off. They may make the viewer switch on their browser’s ad blocking properties.
Therefore, carefully place the ads utilizing Google’s technique. Just like Google does with its search results ranking – one at the top and one at the bottom.
You too can utilize this technique to place two ads within a post without making it murky. Place one block of ads at the end of the first paragraph then another at the end of the article.
4. Style and Location Matters
Link visibility matters sop keep experimenting. Don’t just place a link and seat back.
- Try shifting its location to where users are not used to so they won’t ignore it.
- Blending the link with your blog theme may help out. Color the link borders to be the same as the page background.
- Contrasting can also be good. The link color stands out from your page background. It ensures more visibility.
5. Search Ads
Advertiser’s keywords are used for matching with online searches so Google can help them stay visible among online searches.
Based on what a user types on the search engines, comparisons are also made, then the advertiser is placed among the search engine results.
Things to note here are such:
- Search ads perform better with more context: utilize more headlines and descriptions
- Use unique messages that give searchers more information.
In conclusion, your AdSense performance depends on how resourceful you are. You can use as many ads as you like as long as you don’t spam your online audience.