A look into the business strategies of any small business will reveal that it is the lack of money that is a hindrance to their growth.
Most such companies feel that their marketing budget does not permit ongoing videos and that they do not have the resources to come up with engaging digital content.
You will be amazed to learn that having a high financial availability is no longer a necessity in reaching out to one’s target group.
In today’s world, video is the most common form of digital content, and brands that have video marketing as a part of their digital strategies have an advantage over their competition.
This gives small businesses a fairground to compete in the digital arena.
With proper planning, they can come up with high-quality video footage that can strike a chord with their audience and assist in their business growth.
As you look to use video marketing as a tool to help you grow your small business, here are some tips that will assist you in the journey.
Help Customers Understand Your Offerings
When a customer visits your shop to buy a product, you convince them of the effectiveness of a product and sell it to them.
It is usually your pleasing personality combined with displaying the product from multiple angles that do the trick.
It is difficult to replicate the same with just images or textual posts in your Facebook Business Page.
A video allows you to give a humane face to your business and allows the viewer to view the product from multiple angles to understand its functions better.
This is especially true if you are a small business offering a new product that might not be available elsewhere.
Related: 8 marketing items every small business should have
Stand Out in the Crowd
The retention potential of video is much higher than that of any other medium.
This means that a person is more likely to recall what they saw in the video as compared to something they saw in the text.
In a competitive business world, this makes video the go-to tool for any business trying to capture the attention of their target group.
However, you must remember that being a small business, your journey is more difficult as compared to that of others, and you need to come up with a poignant intro if you want viewers to watch further.
Also, by coming up with unique, useful content, you will ensure that your subscribers are engaged in your content and that they keep coming back to you for more.
Widen Your Reach
Most small businesses have their reach restricted to that of the locals or members of an age demographic.
Such constraints often pose a hindrance to their growth. With video, you do away with this problem because this form of content is well accepted by all.
The advantage of video marketing is the fact that you can cross-promote content to increase its reach.
For example, let us consider that you are a small organic beauty product brand that is going to launch a new product.
You invest your efforts in using an ad maker and coming up with a video for the same.
The same can be shared on Instagram and Snapchat for your younger audience, whereas posting it on Facebook and YouTube will cater to the expectations of other potential customers.
In this way, with a single video, you can reach a much larger target group.
Focus on Mobile Users
You will be surprised to learn that an average mobile user has an attention span of 2.4 to 5 minutes to watch a video, whereas the same for a desktop user stands at less than 2 minutes.
As a brand, you can make the most of this by directing your efforts to mobile users. Record your video in portrait mode so that it is comfortable for mobile viewing.
Considering that google lists webpages on their mobile rankings, having a mobile version of your website is the need of the hour.
Also, make sure that the videos that you create are uploaded on your website as well (in addition to Facebook, YouTube, or other places) as websites with videos have a better listing on search engines.
Personalize Your Videos
In a sea of video content, the easiest way to make your mark is by being honest and conveying the emotions that you are feeling.
Most small business owners start a business because they are passionate about what they are doing.
Ideally, you (or your employees who represent the business) should make an appearance in every video.
This helps put a face to your business, making people more likely to relate. Considering that emotions are contagious, having video works in favor of small businesses.
That way, infectious passion is not lost in translation, and potential customers are likely to be moved and make a purchase.
Establish Yourself as An Industry Expert
Understand that people do not like to hear others boasting of themselves, and if you do just that, people will not be keen to follow you.
Rather, if you come up with informative articles, you will establish your industry knowledge.
Your potential customers will come to you for information, and this will lay the foundations of a healthy business relationship.
There are several slideshow maker tools available online, and you can use any of those to come up with informative videos on your area of operation.
It will make them familiar with your brand name. Considering the normal human psychology of preferring to make a purchase from someone familiar, this will give your business the boost you had always hoped for.
The main advantage of video marketing is the fact that creativity is the key player here. If you are creative enough, you do not need expensive equipment or set up to establish your industry dominance.
For small businesses on a limited budget, this is indeed the perfect tool to drive the business and give it a fairground to compete for customer attention with will well-established businesses.