Today, all of us must recognize that climate change isn’t just speculation anymore but an ugly truth that we must face.
Heavy pollution, our planet’s waters filled with garbage and plastic, species going extinct, and less breathable air are only a few of the consequences of our humanity’s actions on planet Earth.
Thus, it comes as no surprise that more and more people become environmentally savvies and turn to greener practices that protect our habitat.
With Corporates being blamed for most of the global emissions and unimaginable amounts of waste disposed of in our forests and oceans, more and more companies work toward being environmentally friendly to prove their consumers wrong.
It may seem that going green is just the latest trend in the business landscape that will soon fade away.
However, it is an absolute necessity because consumers seem determined to stop buying from businesses that don’t go green.
In fact, according to a study made by Nielsen in 2015, 30.000 consumers from 60 countries around the world have claimed that they are willing to pay extra for sustainability.
Sustainable Marketing Is the Ultimate Trend
Many giants from the global business landscape have turned to sustainability initiatives. Nike, Adidas, Nestle, Walmart, Ikea, H&M, Biogen, and BMW are only a few of the worldwide famous companies that announced to focus all their efforts on changing their industries with good sustainability practices.
All those firms have embarked on an eco-friendlier journey and the main reason they did it is the effectiveness of sustainable marketing in a world dealing with a multitude of environmental concerns.
It comes as no surprise that consumer behaviors and purchasing decisions change together with the way our world evolves.
There are many causal factors that made sustainable marketing the most effective strategy for today’s consumers.
First of all, in the era of the internet, today’s consumers are well-informed about worldwide environmental concerns and how the practices and manufacturing process of most businesses affect our planet.
Thus, they expect companies to stop destroying our environment while filling their pockets with money.
Sustainable marketing is one of the best ways to improve a brand’s image and create a competitive advantage.
Addressing environmental pain points and posing as a company that focuses on finding a solution for them will create a good reputation among consumers.
Reduce Your Business’s Carbon Footprint
For the environmentally savvy entrepreneurs, reducing their business’s carbon footprint by turning to greener business practices is an obvious benefit.
After all, entrepreneurs and consumers are sharing the same habitat so to stop damaging our planet does benefit all of them.
Conserving resources and reducing carbon emissions are also the most efficient ways to ensure that their businesses will be able to function for a long time from now.
Attract Skilled Employees and Investors
In the business landscape, one of the most crucial keys for success is having the most skilled employees to contribute to the growth of a company.
However, studies on the way our young generations perceive and resonate with brands have shown that many of them would even go as far as not working for businesses that negatively impact our planet.
Individuals from the Millennial generation, that focus on collective well-being, want to be associated with positive initiatives such as the protection of our environment.
Thus, greening your business will positively impact your company’s employee attraction and retention.
Furthermore, investors won’t waste their money on a business that may be implicated in ecological disasters and social welfare scandals that could reach the headlines of newspapers because they will be associated with a bad reputation.
On the other hand, they are more than willing to invest their money in companies that will attract consumers with their green practices.
Sustainability and profit can certainly work well together. While many entrepreneurs may fear that turning to green practices would cost them a fortune, will, in fact, help them reduce their costs.
Environmentally-friendly business practices can boost productivity resulting also in increasing profit.
For example, going paperless and using cloud-based storage systems for storing business and customer data will reduce resources waste, reduce costs, and help employees manage huge amounts of information more efficiently.
Also, another example would be energy-efficient options that use renewable energy such as solar panels or wind turbines will result in the reduction of the energy bills.
Although installing such systems might be an expensive investment, in the long run, it will definitely have results that will justify it.
How to Green Your Business
Changing your business practices with more environmentally-friendly ones isn’t as complicated as you may think.
There are many small steps that will help you reduce the carbon footprint of your business on our planet.
From going paperless to starting recycling your corporate waste, small changes will both transform your business into a greener one and will bring you all the benefits mentioned above.
First of all, since we live in the era of the digital revolution, you can easily stop wasting huge amounts of paper by storing all your business data on cloud storage services.
It will increase the productivity and efficiency of your employees as it will be easier for them to manage important business documents, contracts, and customer data.
Moreover, it will also help you reduce your cost as there will be no need for paper or printers in the workplace.
Secondly, corporate pollution is one of the biggest problems that lead to environmental concerns that we are all facing these days.
There are several ways that you can reduce the waste produced by your company or re-purpose it.
By partnering with a company that produces waste ballers for businesses such as Miltek, you will be able to ensure that your huge amounts of waste won’t end up in landfills that contribute to the pollution of our environment.
Also, a good solution to re-purpose the waste of your business, such as old computers, tablets, or smartphones, is to donate them to charities or local schools that might need them.
Although greening your business can start with baby steps, it will have a significant impact on reducing your company’s carbon footprint on our planet.