Social media is becoming ubiquitous. Facebook, Twitter, Instagram, LinkedIn, Pinterest, Reddit.
In fact, according to Pew Research’s Internet Project, 73 percent of adults 18 and over use social networking sites.
Given that opportunity, businesses everywhere are trying to reach new customers through this medium, and the job options for social media marketing specialists are growing.
If you live and breathe social media and think you can help businesses effectively reach these people, this is a career path you might want to consider.
What Social Media Marketers Do
As a warning, it’s more work than your average day browsing Facebook. Social media marketers use these communal websites to:
- Promote content using link-building, advertising, sharing and guest posting
- Drive traffic to a company’s website
- Identify demographics using social analytics
- Engage and interact with the target audience
Understand common social media hacks could range from posting a Facebook status promoting an event to interacting with a key influencer in your field on Twitter.
So how can you become a social media marketing specialist? Check out this infographic below.
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