Listen up! AdSense has various policies that a publisher must agree with. Otherwise, your account is disabled and bang! goes any fond hopes of netting in those part-time revenues.
The core thing about marketing is letting consumers act out of their own accord. It legitimizes the advertiser.
Policy violations make Google prohibit ads from your site or disable your AdSense account altogether. Using these policies, here’s a guide of what to do to avoid shutdowns.
How to Keep Your AdSense Account from Being Blocked
Gone through my AdSense guide yet? You’re probably asking; what should you or shouldn’t do to keep your Adsense account safe? Here are practical tips that work.
Create High-quality Contents
If your website doesn’t stay resourceful, you get no visitors. AdSense is about safeguarding the interests of both advertisers and consumers – your online traffic.
So, post excellent material; otherwise, Google will have no need for your site. Key points to note here are:
- Avoid plagiarism: This violates copyright policies. It gets accounts disabled.
As a publisher, make use of original content. Adhere to copyright policies, reference material that is not your own and makes use of links.
- Make use of Google Plus Authorship program: To help Google keep track of your content and protect it for you.
- Avoid posting ads on sites with infringement issues
- Spelling and grammar mistakes. Spelling and grammar mistakes on posts may get the site banned.
- Proofread your content for such.
Stick to Maintaining Safe Cyberspace
Google makes use of human rights and copyright policies to dictate which sites can be served with ads.
Violation of the content policy gets the site blocked or account disabled. As a publisher, you should avoid posting in the following sites:
- Sites offering free pirated content: movies, videos and music downloads
- Sites frequented by hackers and pirated content.
- Pornographic sites and websites hosting mature content
Pages Containing Racial Slurs and Other Human Intolerance.
If your site is an e-commerce type, avoid selling illegal substances, prescription drugs, alcohol or tobacco products. Don’t link to any site that sells either of the items too.
Avoid Placing Ads On Sites Promoting Violence
Ad placements in sites promoting hate speech, racial intolerance or self-harm is a violation.
Make your blogs content family-friendly. No matter your political ideology, gun right belief, and religion avoid promoting the sale of weapon and ammunition on AdSense enabled sites.
Adhere Technical Requirements
For excellent cyberspace experience, language and formatting styles have to be adhered to.
The language requirement is to safeguard users against misinterpretation and misleads.
The formatting requirement is to enable the user to see what they are clicking on. Therefore, make use of:
Nice page design that is easier to view. Poor blog designs and low-quality (that fail to load) pages will be disabled.
- Avoid poorly coded blog designs
- Make it easy to navigate your site. Avoid unwanted redirects and pop-ups.
- Avoid scrolling ads: google prohibits the use of ads that follow the user scrolling act: especially if the ad hovers over the site contents. Before using such an ad technique, get approval.
Have a Privacy and an About Us Page
For Google to serve ads to your site, it must profile your blogs visitors. It does so by collecting information using cookies.
The data collected is safeguarded under Google’s privacy laws. As a publisher, you share in Google’s obligation to maintain the privacy of your people. Key points to note are:
If your sites collect data from users for various statistics and insights, notify Google of such activities.
- Have an “About Us” or “Contact Us” page: this shows your professionalism. It’s a self-gift – rewarding in the long-run
- Have a privacy policy page and display a link to Google’s disclosure site.
- Make sure your website complies with the privacy policies in your region and the viewers country.
Avoid the Use of Incentives to Make Visitors View or Click the Ads.
Except if it is a rewarded ad, as a publisher you should avoid soliciting for clicks or impressions from blog visitors. Avoid encouraging for ad views or clicks through:
- Cash offers upon clicks
- Aligning misleading pictures next to ads
- Using arrows to shift user attention to the ad
- Formatting the website content such that the user cannot distinguish it from the ad. Ads should be explicit, let the user know they’re clicking on them and out of their own accord.
The “click for compensation” policy is about safeguarding customers interests online.
Consumer protection is the objective of any serious business. It’s about maintaining the legitimacy of consumers’ interests.
Avoid Inflating Ad Requests and Impressions
Google AdWords and AdSense are about genuine marketing and legitimate product desires. As a publisher, you must traffic genuine interests to the advertiser.
After all, the aim of advertisements is about landing the advertiser some prospective customers or leads (impressions, sales or traffic). AdSense, therefore, prohibits the following:
- The use of bots and software to generate clicks: any machine-generated click is invalid and a violation of impression legitimacy.
- Clicking on your ad: As a publisher, don’t click on the ads served on your site
- Avoid manually manipulating clicks to repeat themselves.
This policy is about getting legitimate traffic to the advertiser. Google tracks clicks; verifying if they’re genuine using several techniques. They won’t be fooled!
Make Use of the Children’s Online Privacy Protection Act (COPPA)
Make use COPPA tools to avoid feeding certain ads to children under the age of 13. Google is a supporter of children’s’ safety online.
Make use COPPA to help fight against children exploitation on the cyberspace.
Avoid Unsupported Language or Embellishing Ads
There are languages the AdSense platform supports. This is to complement the “No Misleading Information” policy.
Only the supported language can be used with AdSense. Publishers should, therefore:
- Avoid serving ads on blogs that purport to be multilingual to get around this policy.
- Embellishing ads: Avoid labeling ads using words such as “The Best offer for you,” and “Save Money.”
- Label the ad as “Sponsored Links” instead. So, the user acts out of their own accord.
- Avoid using arrows to direct the attention of a reader towards the ad.
In retrospect, Google has several policies aimed towards the protection of both the advertiser and the consumer.
As a publisher, you must not do anything to jeopardize this. Also, do no harm, stay resourceful to your online audience.